Become a Translated Insider
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Some things need to be lived to be translated
What if the solution to your biggest struggle is hidden inside a word that doesn’t exist in English?
I’m Jo Franco, and I’m about to take you on a journey to the overlooked corners of the world to hunt for untranslatable expressions that hold the keys to our most universal human problems.
Feeling lonely? There’s a Finnish word for that.
Lost your creative spark? The Portuguese have figured it out.
Overwhelmed by modern life? Danish culture has the antidote.
This isn’t just another travel show. Translated is a linguistic detective story where each episode investigates one untranslatable word or expression that could change how you experience life. I don’t just translate words – I translate feelings, philosophies, and forgotten wisdom by living them.
What You’ll Discover
Each episode tackles a universal struggle we all face:
- Loneliness → through immersive community experiences
- Lack of motivation → by living concepts that reignite purpose
- Creative blocks → through cultural practices that unlock flow
- Burnout → via wisdom traditions that prioritize being over doing
I embed myself in communities where these concepts shape daily life, learning practical wisdom you can apply immediately—no passport required.
About Your Host
Hi, I’m Jo Franco!
I’m a multilingual storyteller who’s hosted travel shows for Netflix and National Geographic, built a YouTube community of 1.3 million curious humans, and learned seven languages. I’ve spent my career exploring how language shapes experience, and now I’m taking that obsession to untranslatable territories.
As the author of Fluentish and founder of JoClub, I believe language doesn’t just describe the world—it changes how we experience it.